Delhi-NCR's best companies and professionals felicitated by Chetan Bhagat

BIG Brands Research Service Excellence Awards Ceremony

BIG Brands Research, one of India’s leading market research companies, organized a gala Service Excellence Awards Ceremony to felicitate North India’s leading companies and professionals who have displayed unmatched excellence in services industries. India’s most revered author, Mr. Chetan Bhagat was the chief guest at the event and gave away the award certificates to the winners, which included Delhi-NCR’s several prominent doctors, hotels, restaurants and professionals including Dr. Heman Verma (Orthodontist and Implantologist), Dr. KK Kapur (Cardiologist), Ms. Vandana Bhargava (Jewellery Designer), Galleria VSB (Art Gallery), Axiss Dental Pvt. Ltd. (Dental Care Clinics Chain), Hotel BB Palace (Boutique Hotel), Hotel Clark Greens (Airport Hotel), New International Inn (Budget Hotel – South Delhi), Hotel Le Roi (Budget Hotel – Central Delhi), Gola Southend (Multicuisine Restaurant), Gola Sizzlers (Sizzlers Restaurant), Bell Peppers (Vegetarian Restaurant), Pocket Bar & Hotels (Bar), 4S Bar & Restautrant (Mughlai Restaurant), Café Buddy’s (Fast Food Retail Chain), Shanti Gyan International (Boarding School), Dronacharya’s (Gym), Olympia (Fitness Centre), Jay Ess World Travels (Tour & Travel Operator), TIME (Educational & Immigration Consultants) and ARG Technocrats (Architectural Firm). The award ceremony was punctuated by scintillating dance performances from Skeleton Dance Crew, Delhi’s best dance group.

On the occasion, Mr. Chetan Bhagat, said, “This initiative from Big Brands Research to promote service excellence and recognise the best service providers in different categories is a unique effort worth commending. The commitment displayed by a business or professional towards customer satisfaction is indeed something that must be encouraged. I hope that all the winners will keep up the good work and achieve greater heights in the times to come and emerge as true BIG BRANDS!”

BIG Brands Research Service Excellence Awards are given away to business organizations and professionals annually based on their service quality, leadership position in the industry, dedication to customer satisfaction, positive entrepreneurial initiatives, exemplary business practices, feedback from the end customers and the industry and business growth. The winners include the best doctors and clinics and hotels and restaurants amongst many other business areas. Big Brands Research collects the inputs from end consumers in different segments regarding their satisfaction level from products and services being offered by the different brands and professionals in different geographical locations in Delhi-NCR.

The company conducted this research study over a period of 6 months and with more than 50 field executives collecting the data from across the different cities in NCR. The primary objectives of this comprehensive market research study were to identify and recognize service excellence, associated innovations and best practices that lead to exemplary performance and to highlight the importance of pursuing customer satisfaction in today's competitive and ever-evolving business environment.

According to Mr. Sanjay Kumar, Vice President - Marketing, Big Brands Research Pvt. Ltd., “The winners have exemplified Service Excellence amongst their peers in respective industries and regions. Almost all the winners scored extremely well in our study due to their dedication to customer satisfaction and best practices in their business. We hope that other players in the industry and region will try to emulate their success story and give them tough competition next year.”

Research Methodology

Identification of the key brands and professionals in a particular category and geographical zone and inviting them for participation in the market research. Over 2000 business entities and professionals spread across the different cities in NCR were invited to participate in the market research study in different categories and zones depending upon their location and focus of their business. Over 400 of the participants made to the next stage after the initial screenings of the nominations received in this stage.

Collection of data from the participating brands and professionals about their services, infrastructure, Annual Growth of business, etc.

Gauging the popularity and perception of the participants amongst the end consumers through collection of data through feedback forms. Over 5000 completely filled up forms were received with feedback on different participants. This stage was focused on gathering insights into the brand equity, customer feedback, media visibility and feedback from the industry.

Physical survey of the premises of all the participants for collection and verification of data gathered

Grading the participants on different criteria through collected data/feedback/opinion scores

“Big Brands Research Service Excellence Awards are the most authentic assessment of the ability of the participants to consistently deliver customer satisfaction and delight, which are crucial for success of their business operations,” elucidated Mr. Kumar.