Enjoy your memories in high-definition with Fujifilm AV series digital cameras

The global imaging leader introduces HD compatible cameras at   Rs 4,999/-  

Capturing your memorable moments in high-definition quality will be no more a costly affair for shutter-bugs with Fujifilm, one of the world’s largest photographic solutions company, launching its all new series of AV digital cameras that brings to you full HD compatibility with a bouquet of advanced features in the most affordable price range.

The AV100 and AV150 offers options of 12.2 mega pixels and 14.0 mega pixels respectively with powerful Fujinon 3x optical zoom lenses. With the introduction of these two models, the Japanese company has also set a new industry benchmark for its rivals which provide HD feature only in their high-end products.  

High definition or HD stands for the ability of digital cameras to offer full compatibility with high definition television (HDTV) systems for stills and movies, as well as capturing true HD movies. The HD output allows the Fujifilm digital cameras to display ultra clear high definition photographs and movies on HDTV.

According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “It is owing to our global research and development facilities that we are always first with innovations as far as digital photography domain is concerned. We are pleased to have become the first company in India to provide advanced HD features in our entry level cameras. Our customers will certainly enjoy this technology which will improve their photography experience like never before.”        

The easy-to-use, AV cameras produce great results, and are ideal for people who are investing in their first digital camera. The gleaming cabinet also makes these gadgets the most sought-after addition to one’s personal possessions.

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “The new AV series cameras will prove to be the real value for our esteemed customer’s money as they not only provide the most advanced HD feature but also comes with our cutting-edge Fujinon lenses and a series of additions that too in a price range from Rs 4,999 onwards.” 

The AV series cameras, which comes with 3200 ISO sensitivity for anti-blur protection, are also equipped with the 6 scene SR AUTO (Scene Recognition Auto) and Face Detection. Scenes and faces can be captured and optimized even more with the detection functions. Their Red-eye removal function automatically detects and corrects flash reflection for a perfect end result.

The advanced Face Detection technology can simultaneously recognizes up to 10 faces in a photo. Share your group portraits using the Zoom Up function in playbacks, checking each detected face. Each priceless expression can be cropped and saved in clear high resolution results.

About FUJIFILM 
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in