ICICIdirect.com launches 'Life Time Prepaid Brokerage Plans'

• Plans offer an upfront reduction in brokerage across all Equity and Derivative products with Life Time validity
• Unutilized brokerage post the validity period refunded to the customer
• Free access to Equity Advisory Desk through an Equity Advisor 
• Free Access to ‘Trade Racer’, a powerful trading platform

ICICI Securities today announced the launch of ‘Life Time Prepaid Brokerage Plan’ for its ICICIdirect.com customers.

The first-of-its-kind prepaid brokerage scheme in India, Life Time Prepaid aims at helping customers in optimizing their transaction costs and spreading their trading over a period of time to suit the market conditions. Four prepaid plans - Rs 25,000, Rs 50,000, Rs 75,000 and Rs 1 Lacs are available to customers and each of these plans offer an upfront reduction in brokerage across all Equity and Derivative products along with Life Time validity.

“Large investors in the market need to optimize their transaction costs with flexibility to be in the market timing of their choice. With a pre-paid plan, upfront reduction in brokerage and a near lifetime validity, it will cater to the said set of customers. For the retail customers our current per trade pricing with zero upfront commitment is again the most optimum,” said Mr. Vishal Gulechha, Head – Equity Products, ICICI Securities Ltd.

Customers availing of this unique brokerage plan will also have free access to Equity Advisory Desk through an Equity Advisor as well as trade on ‘Trader Racer’ a strong trading platform for quick order execution, live streaming quotes and advance charting tools.

In the Life Time Prepaid Brokerage Plan, Life Time implies tenure of 15 years. Any unutilized brokerage post the validity period is refunded to the customer. The brokerages rates also include depository charges.

ICICI Securities is one of the largest integrated securities firms in India covering the needs of corporate and retail customers through investment banking, institutional broking, retail broking and financial product distribution businesses.

ICICIdirect.com has over 2.2 million customers and is a leading player in online and offline financial product distribution. ICICIdirect conducts training programs in over 250 of its stores across the country to empower retail investors to take informed decisions on their investments through the ICICIdirect Learning Centre. These training programs include Shares simplified, F & O Simplified, Mutual Fund Primer and Insurance Intelligence.