Idea launches Diwali 'Shubh Labh' offer in MP & Chhattisgarh

Largest mobile operator to shower its New subscribers with high value prizes such as Car, Bike, LCD TV, Refrigerator, Washing Machine, Microwave, DVD players and much more!

IDEA Cellular, the No. 1 mobile operator in MP & Chhattisgarh, has launched a mega offer for mobile consumers in the state, on the joyous occasion of Diwali. Through its Diwali ‘Shubh Labh’ offer, Idea will give a once-in-a-lifetime opportunity to win high value prizes such as – Cars, Bikes, LCD TVs, Refrigerators, Washing Machines, Microwaves, DVD players etc., besides assured gifts - to all its new subscribers in MP & Chhattisgarh.

Starting October 15th, all mobile consumers, both prepaid and postpaid, who buy a new Idea connection will get an assured gift, and will become eligible to win bumper prizes such as Cars, Bikes, LCD TVs, Refrigerators, Washing Machines, Microwaves, DVD player and Talktime worth Rs. 1,000, 500, 200 and 100.

Announcing the new initiative, Mr. Sunil Tolani, Chief Operating Officer - Madhya Pradesh & Chhattisgarh, IDEA Cellular said, “It gives me immense pleasure to announce one of the biggest consumer promotions in MP, on the joyous occasion of Diwali. The Idea ‘Shubh Labh’ offer will make the festive season special for all new mobile users who choose to connect with the best network this season. New mobile users will not only get a chance to win assured gifts and bumper prizes but also become a part the Idea family of over 83 lakh subscribers and experience the best tariffs and network in the state”.

The assured prizes to be won include up to 100 MB of Free Internet usage and/ or 200 Free SMS along with 200 MB free internet usage with 30 days validity.

The Diwali offer will continue till November 23rd, 2010. For more details on the offer, prepaid mobile users can call up on the Toll free no. ‘55060’, and postpaid subscribers on ‘55091’.

About IDEA Cellular Ltd.

IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 74 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com