Jaquar tie-up with AO Smith for marketing Water Heaters

Launch of super premium & technologically advanced water heaters.

To be distributed by a network of 2200 dealer across 22 cities in the country.

Jaquar & Company limited, today announced their exclusive strategic tie - up with AO Smith Water Products Company, a global leader in innovative technology and energy efficient solution based in USA. As part of the tie - up Jaquar, the brand that revolutionized the bath fittings industry in India will introduce an elite series in water heaters.

With this strategic tie up AO Smith Corporation a $2.3 billion company based in USA will be entering into the Indian market. The long term strategic alliance would enable Jaquar to provide the Indian consumer an access to the latest technology and top of the line product in the segment from the market leader while AO Smith would benefit from Jaquar's strong and efficient network spread of more than 2200 dealers across the country.

Speaking on the occasion, Mr. Rajesh Mehra- Director Marketing, Jaquar & Company Ltd said, "Jaquar has always been in tune with the changing customer tastes and preferences. This new alliance is reinforcement of our committment to company's philosophy of innovation, technological advancement, total quality and customer satisfaction the utmost priority."

Adding to his thoughts, Mr. Tamal Chaudhuri, National Sales & Marketing Manager, AO Smith said, "India holds a great potential and a huge market space. With this alliance the company is entering into Indian market and is set to offer its premium and technological advanced products to the Indian consumer. We are overwhelmed to partner with Jaquar, which is a brand to be reckoned with."

Jaquar which is a brand reckoned with innovation, total quality, state