Jivox Partners with IBNLive to offer high impact online video ads

India’s number 1 interactive online video advertising company signs a deal with IBNLive, a premium news portal to give better mileage to advertisers during the upcoming budget session

Jivox, India’s no. 1 interactive online video advertising company, has signed a deal with premium news portal IBNLive, in order to benefit advertisers and to provide them maximum exposure during the upcoming Budget. The partnership gives Jivox access to advertising inventory during the Live streaming of the Budget speech along with a comprehensive package of other online inventory during the Budget session to maximize reach and impact for advertisers.

“The Budget session is a much anticipated period of time for advertisers. In the upcoming session, we are very pleased to partner with IBNLive to provide our advertisers with highly engaging ad units embedded in inventory that has the widest possible reach in the country. In conjunction with the detailed analytics we provide, advertisers will be able to better optimize their campaigns, and get the most impact for their online advertising investments”, said Naren Nachiappan, Managing Director, Jivox.

Vijay Kunduri, AVP, IBNLive said, “Being in the general news and information segment and reaching out to audiences across the globe, www.ibnlive,com will cover this year's Union Budget and engage 'netizens' through a special line up of content in multiple formats. This content will be simplified so that the audience understands the impact of the Union Budget at, both, the macro and micro level. One of our key strengths will be the slew of EXCLUSIVE video content and we are happy to partner with Jivox to bring our advertisers top class branding opportunities.”

Jivox is India's number one interactive online video advertising platform that enables agencies, brand advertisers and publishers to deliver highly engaging online video advertisements yielding significant uplift to campaign performance via interactive and social sharing widgets. The Jivox technology combines a powerful online video ad creation tool, unique player customizations, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a complete service for online video advertising. Unique interactive features built into the Jivox video player foster higher engagement from viewers and allow for repurposing of television commercials (TVCs) for online consumption. Jivox advertising analytics tools provide accurate measurement of online video advertising campaigns using metrics such as the Interaction CTR that are substantially more evolved than just click-through rates.

Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Bangalore, Delhi and Mumbai.

For more information about Jivox, please visit www.jivox.co.in.