| Optik Melawai's key business is prescription eyewear. To ensure the highest level of service, they have their own lab in Jakarta which is equipped with a team of skilled professionals and world class instruments. Going one step further, many key stores are now equipped with equipment to edge and polish the lens so that turnover time for the lens is reduced. A wide variety of sun glasses, contact lenses and accessories are also available at the stores. Optik Melawai ensures that the styles available at the stores are corresponding to those available in international markets. |
| The first store opened in 1980 under the brand name Optik Melawai. The brand name is inspired from the name of the street where this store was located. The chain has rapidly grown to 175 stores. Optik Melawai stores set the standard for the service to customers. This is one of the biggest reasons why customers prefer to shop at Optik Melawai. The other differentiator is the range of exclusive brands which are available only at these stores. |
| In Indonesia like many parts of the world, there is a large group of customer which falls into the middle class or lower middle class segment. A few years ago, the company successfully made a foray into this market through a format called Optik Keluarga. This format has now grown to a chain of 45 stores. |
| "Optik Melawai is a household name in Indonesia and we are delighted that they have chosen ETP V5 to optimise its business operations. Leveraging on our ability to rapidly and smoothly implement the solution and to achieve the results quickly, we believe Optik Melawai will see returns on their investment very soon. We are ready to work with Optik Melawai throughout the whole implementation and user training process, providing them with the high quality of service and standards that all our other customers have come to appreciate," said Mr Naresh Ahuja, Chairman, ETP International. |
| With the use of ETP V5, Optik Melawai will be able to have one view of its business process and inventory flow throughout its business operations. It will enjoy reduced IT spending, improved customer service levels and more efficient time-to-market for promotions and product launches. |
| About ETP V5: The ETP V5 covers all the key functionalities required by retail and distribution companies. The integrated solution provides retailers and distributors the power to monitor and refine business strategies in response to the business dynamics instantly, effecting these changes in operations seamlessly without affecting day-to-day operations. The components within ETP V5 can be used comprehensively or selectively to provide an end-to-end integrated solution for retailers and distributors. |
| About ETP International Pte Ltd: ETP International is an enterprise software company focused on developing and delivering cutting-edge solutions for the retail industry. Founded in 1988, ETP has its International HQ in Singapore, R&D labs in Mumbai, regional office in Dubai, and over 150 dedicated professionals. ETP is one of the largest retail focused software companies in Asia Pacific and the Middle East. |
| ETP VX is a solution designed by retail experts, seamlessly integrated right from POS, Online Sales and Call Centre Sales through Warehousing, Distribution and Procurement, incorporating advanced Merchandise Planning, Promotions Planning and Retail Analytics helping you making informed business decisions. Developed with the scalability to grow with our customers' businesses, ETP VX can be deployed comprehensively or modularly. ETP VX is used by retailers like ITC Wills Lifestyle, Titan Industries, Weekender, PT Trikomsel Multimedia, and BMA Gulf, to name a few. |
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