MasterCard Worldwide Appoints New Group Head of Marketing for Asia/Pacific, Middle East & Africa

cific, Middle East & AfricaAnnouncement / Corporate March 24, 2011, 15:35 IST

MasterCard Worldwide today announced that Maripi S. Jalandoni has been appointed Group Head of Marketing for its Asia/Pacific, Middle East and Africa (APMEA) region. She will be based in Singapore. 

As Group Head of Marketing, Jalandoni will work to ensure that the company’s brand positioning is executed effectively, and will translate the implementation of global strategies across APMEA. Jalandoni will also be responsible for regional management of marketing teams and is tasked with developing strategies and tactics to accommodate local market opportunities. 

Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide, said, “The diverse and varied nature of the Asia/Pacific, Middle East and Africa region offers tremendous opportunity to bring customers and consumers alike closer to the MasterCard brand, and marketing plays a strategic role in this. We are delighted to have Maripi on board. She offers years of consumer marketing and brand management experience along with an in-depth knowledge of the payments industry and a clear understanding of the diversity and potential of the region.” 

Jalandoni brings a wealth of experience to her new role with close to 14 years in the financial sector and 12 years of consumer marketing expertise. She was most recently in the financial industry, where a large part of her focus was on the payments card business. Prior to joining MasterCard, she was the Managing Director at Barclaycard based in the UAE, responsible for the development and expansion of the cards business in emerging markets in the Middle East, Africa, Asia and Russia. Before her time at Barclays Bank, she was Country Chief Executive and Consumer Clients Head of ABN-AMRO Bank in Hong Kong and before this, she was at Citibank in Hong Kong and the Philippines holding several senior positions in the cards division during her tenure. 

Jalandoni also brings considerable experience in the field of marketing with a focus on the Fast Moving Consumer Goods (FMCG) industry. During her time with Joh A Benckiser Asia GmbH, she was initially based in Hong Kong as regional marketing director and later became marketing director of China, where she established and built up the China marketing operation based in Shanghai and Beijing. She started her career at Procter & Gamble in Manila where she successfully initiated and implemented a number of marketing campaigns and platforms for multiple brands during her eight year tenure, including a three-year term in Seoul, Korea. 

Vicky Bindra, president, Asia/Pacific, Middle East and Africa, MasterCard Worldwide, said, “We are pleased to welcome Maripi to MasterCard. She brings extensive experience in both financial and consumer marketing industries. We believe that her insights will enhance MasterCard’s relationships with issuers, merchants and consumers in this evolving ecosystem of digital and traditional engagement. This will be extremely valuable given today’s dynamic payments industry.” 

Jalandoni graduated top of her class at the Ateneo de Manila University with a B.S. Management Engineering, Cum Laude.