Mudra Connext adds Travelguru to its kitty

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been assigned the media mandate for Travelguru,India's leading Hotel & Air Ticket Booking website. The account size is estimated at upwards of Rs 10 crores.It will be handled out of Mumbai Office.

On awarding the media business to Mudra Connext, Mr. Praveen Meloth, AVP-Marketing, Travelguru, “We were always in a hunt for an agency with the right approach, which accepts challenges and proves itself by way of its work. We look forward to Mudra Connext bringing innovative thinking and a strategic direction to the brand. We are confident that Connext with their category experience and capabilities across all media formats will help us optimally spread our message and reach out to our customers across the country.”

Travelguru, a Travelocity company is India’s largest hotel and holiday network. Travelguru offers access to more than 4,000 hotels across 350 cities in India and over 72,000 hotels worldwide. It offers travellers the opportunity to plan and purchase their travel in a transparent, easy and customizable manner with instant hotel bookings and confirmations. Strategic partnerships and deep supplier relationships give Travelguru the edge as an aggregator of travel services.

Commenting on the win, Manas Mishra, EVP & Country Head, Mudra Connext, said, “It is an exciting category. Building awareness and identity for Travelguru, a hotels and resorts portal would be a major task. We need to create a distinct identity for the brand as all travel portals are often dedicated to flight bookings.”

About Mudra Connext
Mudra Connext, a unit of Mudra MAX, provides advanced business solutions through media.  Its focus is to leverage the convergence of media to effectively deliver integrated & innovative media solutions. The agency has operations in six cities and team strength of over 70 people.

Mudra Connext’s clients include Apollo Hospitals, Amway, Wipro Consumer Care & Lightings, Indiafirst, Jyothy Laboratories, V-Guard, MTV, Apollo DKV, ACC Cement, HBO, TTK Prestige and Cycle Agarbatti among others.

About Travelguru
Travelguru - India’s largest hotel distribution network - offers access to more than 4,000 hotels in India and over 72,000 hotels worldwide. It offers travellers the opportunity to plan and purchase their travel in a transparent, easy and customizable manner with instant bookings and confirmations. Strategic partnerships and deep supplier relationships give Travelguru the edge as an aggregator of travel services. Sorting hotels by user reviews and several other criteria are some of the distinctive value-added services. Prior to the acquisition by Travelocity, Travelguru’s investors included Sequoia Capital, Battery Ventures and others. In December, 2007 Travelguru acquired Desiya.com - a company focused on hotel aggregation, distribution and technology to further strengthen the leadership position in hotel distribution. Travelguru facilitates a wide range of travel options and recommendations for domestic as well as international travelers. The Travelguru hotel advisors guide you to the most convenient place to stay including rates, amenities, landmarks and so on across India. It promotes properties from budget to luxury, single room to serviced apartment, business accommodation to leisure houseboats www.travelguru.com