Mudra Connext bags the media mandate for AKAI

Mudra Connext, a strategic business unit of Mudra Max (Integrated Engagement & Experiential Agency) is continuing with its winning spree, and this time the action comes from the Delhi office. Connext has been selected to handle the media mandate for AKAI and the size of the business is estimated to be around Rs 10-12 crores.

On handing the media duties to Mudra Connext, Mr. Pranay Dhabhai, Managing Director, AKAI India said, “Partnering with Mudra is a vital and integral part of our overall business strategy and correctly fits with our goal to reinstate our position in India. We are sure Mudra Connext’s thorough and insightful approach will help Akai in redefining design, technology and adaptability. Their strategic thinking with an overall media perspective, an extremely passionate and enthusiastic team, made us choose them as our media partners. We are excited and hopeful that this association will further excel the growth for Akai as a global leader.”

For more than eight decades, AKAI has proven itself to be one of the premier sources of vision and innovation for consumer electronics. Founded in 1929, Tokyo, Japan, AKAI is known for its value driven Japanese technology and design across verticals. It has also engaged in offering quality home entertainment products specializing in the audio and video arenas. Akai recently announced the resurgence of the Akai brand in the Indian market with the launch of their Electronics segment and the Mobile Handset segment. Continuing to deliver and maintain the high standards, Akai strives to deeply integrate into everyone's daily life. Akai is slated to become one of the prominent players in the Indian market in the coming years.

Confirming the win, Manas Mishra, EVP & Country Head, Mudra Connext, said “We are delighted to be working with a strong and reputed brand like AKAI. We are looking forward to fostering a long and successful partnership with them. Akai has major new national initiatives planned and we will help them every step of the way.”

Mudra Max
Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help build brands in the age of convergence. Mudra Max consists of 14 strategic business units that provide clients seamless solutions across a wide array of media touchpoints.

Mudra Max’s strategic units include: Connext (Business solutions through media), RADAR (Customized media solutions for Reliance ADA Group), Primesite (Out-of-home solutions), Prime Consult (Outdoor environment consulting), Prime Retail (Retail & Visual strategy), Prime Way?nding (Navigation solutions), Kidstu? (Promotional marketing), Celsius (Events marketing), Multiplier (Trade marketing), StreetSmart (Interactive out-of-home solutions), Terra (rural marketing), 10integrated (Sports marketing), Mudra Videotec (Brands + Entertainment) and ClearChannel Mudra (Global out-of-home solutions).

Mudra Max’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.