Mudra Max appoints Vijay Jain as General Manager for OOH

Mudra Max (Integrated Engagement & Experience), a part of the Mudra Group has recently roped in Vijay Jain as General Manager for its outdoor division. Prior to this appointment, he was with Ogilvy & Mather Advertising as its Business Head –Western region.

Announcing the appointment, Mandeep Malhotra, President, Mudra Max-OOH said, “I am thrilled to have Vijay in our team. His varied knowledge and relationships within the industry will greatly strengthen our capabilities in successfully delivering outdoor solutions with speed and scale.”

Commenting on his new appointment, Vijay Jain said, “I am extremely delighted to be a part of the Mudra Max family. I am looking forward on receiving vast exposure on the businesses with 360 degree experience. The Mudra Max’s vision is outstanding in the marketplace and working with such a great team will be the most interesting time of my professional journey! “

A dynamic professional with rich experience in Revenue Expansion operations with an Advertising industry, Vijay has over 10 years of experience. He began his career in 2002 with Ogilvy & Mather Advertising where he was responsible for managing the gamut of operations towards ensuring effective planning, buying and client servicing for one of the best brands in India.

Vijay was also involved in noteworthy campaigns like Orange, Hutch and Vodafone since 2002, starting right from launch till date for the circle encompassing Western Region. He also spearheaded the team Vodafone Central across 23 Circles, winning remarkable awards for the brand. Some of the notable clients he has worked on include IDBI Bank, IDBI Mutual fund, Oberoi Realty, BBC, HT Mint, ACC Cement, Bank of India & Nokia. Vijay enjoys playing Cricket, Badminton, Pool, loves Long-drives & Swimming.

Mudra Max
Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help build brands in the age of convergence. Mudra Max consists of 16 strategic business units that provide clients seamless solutions across a wide array of media touch points.

Mudra Max’s strategic units include: Connext (Business solutions through media), RADAR (Connecting Brands & Consumers through media), Primesite (Out-Of-Home Solutions), Prime Consult (Outdoor Environment Consulting), Prime Retail (Retail & Visual Strategy), Prime Wayfinding (Navigation Solutions),Kidstuff (Promotional Marketing), Celsius (Events Marketing), Multiplier (Trade marketing), StreetSmart (Ambient Out-of-home solutions), Terra (Bottom of the Pyramid Marketing), 10 integrated (Sports Marketing), Videotec (Brands + Entertainment), Pratham (Field Force Management), Mudra Concrea (Youth Marketing) and ClearChannel Mudra (Global out-of-home solutions).

Mudra Max’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network,Philips and Wrigleys among others.