Mudra MAX bags Onward Mobility to its kitty

Mudra MAX has been assigned the media duties for Onward Mobility, a leading mobile software company in India. The company, which has an all India presence across 10,000 outlets, is a major provider of mobile phone applications under the brand name “MOBI”. The company has ambitious growth plans in the coming months and was on the look out for a suitable media agency to partner them in their vision.

Mr. Ajay Menon, Co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces. We were also impressed by their ability to deliver strategic media solutions coupled with high cost efficiencies.”

According to Mr. Stephen Gonsalves, Associate Vice President, Mudra MAX Media, “We look forward to this opportunity provided by Onward Mobility to deliver media solutions that span the breadth of Mudra Max’s business verticals and will benefit the brand.”

Onward Mobility’s vision is to create innovative mobile applications, accessories and devices which help consumers maximize the benefits of their mobile devices, in turn helping them extend their mobility. They are also recognized for creating backend platform that allows them to know their customers and keep their finger on the pulse of the entire chain/market.

LS Krishnan, President, Mudra MAX Media “We are delighted in winning this new age category business. We will ensure that Onward Mobility is a visible brand amongst its TG in the most effective manner through our various ATL and BTL in-house capabilities”.

About Mudra MAX:
Mudra MAX (Integrated Communications Planning & Implementation), a part of the Mudra Group, provides multi-speciality expertise to help build brands in the age of convergence. Mudra MAX consists of 12 specialist marketing units whose services are aggregated under Connext (business solutions through media) and RADAR, which provides customised solutions to all Reliance ADAG companies.

Mudra MAX provides seamless solutions across a wide array of media touchpoints through the following specialist communication units: Primesite (out-of-home solutions), Prime Green (solar enabled media), Prime Consult (outdoor environment consulting), Prime Retail (retail & visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), StreetSmart (interactive out-of-home solutions),  Multiplier (trade marketing), Celsius (events marketing), Videotec (brands + entertainment), 10 Integrated (sports marketing), Terra (rural marketing), Portland Mudra (experiential & retail design) and ClearChannel Mudra (global out-of-home solutions).

Mudra MAX’s clients include Reliance ADAG, TVS Motors, Citibank, Nike, Amway, HUL, Pepsi, Times Group, MTV, Delhi Metro, Max New York Life, Royal Bank of Scotland, HDFC Bank and Tata AIG Life among others.