Nerolac's New Ad Campaign 'Style that makes a lasting impression'

Kansai Nerolac Paints Limited, one of the leading players in the Indian paint industry has launched a new ad campaign for its new consumer promotion scheme. This scheme is to promote their premium brand Nerolac Impression 24 Carat in interior paint category and Nerolac Excel Total in exterior paint category in Delhi, Punjab and Gujarat

This new ad is a print campaign supported by consumer scheme and has been introduced to unify the benefits of the 2 brands – Nerolac Impressions (interior paints), that stands for trendsetting style & Nerolac Excel Total (exterior paints) that gives homes total protection from heat, water & dust  – to create the platform of style with substance, while highlighting the consumer offer.

The tagline ‘Style that makes a lasting impression’ elucidates long lasting benefits of both the brands. Since the consumer scheme has been launched in Delhi, Punjab & Gujarat the body copy of the ad is in Hindi & Gujarati.

About the Consumer Scheme:
Delhi: On purchase of 4 litres of Impression 24 Carat or 8 litres of Excel Total, the company is offering 90 ml Head & Shoulders Shampoo and on purchase of 20 litres of Impression 24 Carat or 40 litres of Excel Total, company is offering Gillette Mach3 Turbo. 

Gujarat:  On purchase of 4 Ltrs Impressions or 8 Ltrs Excel Total the company is offering 1 Parker Pen and on purchase of 20 Ltrs Impressions or 40 Ltrs Excel Total the company is offering Bombay Dyeing Towel

Punjab: On purchase of 4 Ltrs Impressions or 8 Ltrs Excel Total the company is offering 1 parker Pen and on purchase of 20 Ltrs Impressions or 40 Ltrs Excel Total the company is offering Bombay Dyeing Towel

This offer is valid till May 31, 2009.

CREDIT DETAILS:

1. Company: Kansai Nerolac Paints Ltd
2. Brand: Nerolac Impressions 24 Carat & Nerolac Excel Total
3. Brief: To create a combined press ad – hence unify the benefits of the 2 brands – Nerolac Impressions – interior paints (that stands for trendsetting style) & Nerolac Excel Total – exterior paints (that gives homes total protection from heat, water & dust) – to create the platform of Style with substance, while highlighting the consumer offer
4. Creative Agency: Mccann Erickson 
5. National Creative Director: Prasoon Joshi
6. Creative Team: Milind Palav/Ajit Nair
7. Media agency: Lodestar
8. Exposure:  Print & Outdoor(Gujarat & Punjab)