New Models of SSTEELE Watches for Indian Youth

Exciting new models of steel watches with European designs, from the creators of Maxima, India’s 2nd largest selling watch brand

PA Time Industries, the creator and owner of Maxima, India’s 2nd largest selling watch brand, has announced the addition of new watch models to its popular, dazzling range of watches named SSTEELE. Designed by renowned international watch designers in Hong Kong, the brand, SSTEELE, offers a tempting array of exquisitely designed steel watches. The look of the two new models, 18511CMGS and 18970CMGS, is exquisitely rich, confident, and bold, offering a contemporary attitude with timeless elegance that only steel can deliver. Both the new models have the distinct imagery, up-market contemporary feel and the attitude that would make the youngsters admit that nothing makes a personal statement as strongly as steel.

According to Mr. Manjot Purewal, Director, PA Time Industries, “Today, a watch is more than just a time keeping instrument or an accessory. It is an extension of the personality of the wearer and hence, must exuberate the essence of his spirit. That's why we created SSTEELE, a brand that compliments the carefree and fearless spirit of India's youth. Whether the occasion is to dress up or dress down, SSTEELE delivers the punch, always in style.”

“We understand that India is driven by its youth. And we truly appreciate that their tastes and preferences are what should drive our brand, SSTEELE! And like grandmas love to say - What you wear is what you are; a SSTEELE Watch makes sure that you make a solid statement, always delivered in style! SSTEELE... a brand so fearless… so confident… so audacious… so youthful… so you!” concluded Mr. Purewal.

SSTEELE has over 50 distinct models ranging from classy and elegant to daring and glamorous. Primarily targeted towards the young males and females in urban and semi-urban areas, the impressive SSTEELE watches are made up of pure stainless steel. The SSTEELE range of watches incorporates PA Time Industries’ commitment to quality and has been designed by renowned international watch designers in Hong Kong. These watches are being manufactured at the facilities of PA Time Industries both in Hong Kong and India. The company plans to refresh the entire SSTEELE range from season to season and introduce new models while phasing out the old ones. The SSTEELE range of watches from PA Time industries is a result of an extensive 2-years research by the company on the demographic profile, aspirations and wants of its target audience.

About PA Time Industries

PA Time Industries is the creator and owner of Maxima, the 2nd largest selling watch brand in India. In the early 1990, Mr GS Purewal, Chairman PA Group of Industries set up P.A. Time Industries to manufacture electronic watch components and quartz wristwatches. Maxima was born in 1996 and was the result of a vision to deliver a product that was accurate, reliable, guaranteed for quality, backed by impeccable after sales service, a national brand, and above all, honestly priced at Rs 350. The success of Maxima’s single point communication of being India's first guaranteed waterproof watch at Rs 350 created history of sorts in establishing its brand equity and boost its brand recall amongst the target audiences.