NITIE Mumbai's CSR activity MahaMandi on July 31
NITIE is organizing a unique event – ‘MahaMandi 2010’, in Mumbai on July 31st (Saturday), an exclusive program which works in two ways:
- It inculcates in students the practise of Corporate Social Responsibility and the facet of giving back to the society.
- It serves as a practical avenue to exercise their academics in a real life scenario (on the streets of Mumbai).
What is MahaMandi?
MahaMandi is a daylong event in which around 1000 students from top b-schools in Mumbai hit the streets of the city selling educative toys manufactured by ‘Navnirmiti’, a NGO working for economically underprivileged children. It educates the students of giving back to the society while practising their academics in the challenging market place.
The event is being sponsored by Canara Bank and rediff.com.
Mandi used to be an event exclusive to NITIE, this year we have invited other top b-schools (Tata Institute of Social Sciences - TISS, Shailesh J Mehta School of Management - SJMSOM IIT Bombay, Narsee Monjee Institute of Management Studies - NMIMS and KJ Somaiya Institute of Management Studies - SJIMS) to participate.
The event will be flagged off by actor Rajit Kapur (of Byomkesh Bakshi fame).
Few highlights of the event:
- A "one of its kind" marketing initiative, the first across B-schools in India.
- Done in collaboration with 'Navnirmiti', an NGO working towards the uplifting of economically underprivileged children, and the 'Khadi and Village Industries Commission' (KVIC). The revenue generated in this event will be donated to 'Navnirmiti' and KVIC.
- Around 450 students of NITIE and 500 from other top b-schools in Mumbai will sell the educational toys to a disorganized market and get a hands-on experience of sales, logistics, strategy and marketing.
- The toys are educative and innovatively designed to have fun all the while helping children understand the basics of mathematics and general science.
- Mandi 2009 generated revenues in excess of Rs 3.5 lacs. This accounts for a fourth of the annual sales of these toys.
We would like to have this event covered by your esteemed newspaper. Please find the attached docket for your perusal. Also attached is a pre event article. We would be really grateful if you publish the same in your website.
Please feel free to contact me for any further information or clarification. Hoping to form a long standing partnership with you.