Prithvi launches proprietary Telecom Churn Mgt Solution 'UnChurn'

UnChurn will help operators to save up to 30% of their losses due to Churn

Prithvi Information Solutions (BSE; NSE) the Hyderabad based Information and Communication Technology Company, has launched a proprietary Telecom Churn Management Solution “UnChurn” today in India. With the growing competition and introduction of Mobile Number Portability (MNP), average telecom churn is estimated to be around 3- 3.5 % per month in India. Currently, the methods used to predict churn are rudimentary. UnChurn is an Advanced Solution that will help telecom companies identify reasons for churn, build decision models to help improve top line and bottom line by minimizing churn. Based on R&D conducted by Prithvi’s CREATE, the Advanced Business Solution group of Prithvi developed the solution to meet the growing need of the Telecom operators.

UnChurn will help telecom operators to identify the customers who are likely to leave and understand “why” the reason for changing their operators. This will be measured under three parameters. Like:-

1. Network Driven churn
2. Peer pull driven churn
3. Competition Driven churn

Designed specifically for the telecom industry, the solution delivers automated, predictive churn modeling by analyzing customer billing details, revenue, call usage, customer care, and demographics information to create individualized customer profiles in near–real time.

Using the state-of-the-art Advanced Statistical & Artificial Intelligence, UnChurn solution will analyze customers’ propensity to churn, their usage patterns, their payment patterns, and their potential lifetime value. The solution takes into account different aspects of customer's susceptibility to churn, including the history of people those who have churned in the past and build a data model that generates an easy-to-understand reference numbers (scores) assigned to each customers. UnChurn is an end—to-end customer retention solution which supports the whole process of managing churn – right from gathering and warehousing data to predictive churn modeling to reporting and distributing actionable results to decision makers.

Features of UnChurn solution

• Understand customer behaviour
• Finds out which customers are leaving and why
• Identifies the customers with the highest propensity to churn
• Targets the right customers for retention and win back
• Discovers what are the key churn drivers
• Develops proactive strategies to prevent churn.

Commenting on UnChurn, Mr. Satish Vuppalapati, Managing Director, Prithvi Information Solutions Ltd., said, “We are glad to announce the launch of our proprietary business solution UnChurn. Through this we will be able to provide Telecom operators the solution of their financial losses earned by losing single customer due to churn. It is estimated that Indian Telecom operators will loose around INR 6000 crore due to churn this year. This is where our pioneering solution, UnChurn will come to play the important role in answering all the unanswered questions of operators. We are confident that this solution can have very positive impact in the telecom markets globally.”

The new Churn Management solution can improve profits, lower acquisition costs, increase customer loyalty, increase higher average revenue per user and improved return on investment. UnChurn will help the operators take suitable measures to save up to 30% revenue losses and the cost of customer acquisition.

For more on UnChurn, visit: http://www.prithvisolutions.com/services/Telecom_unchurn.aspx

USPs of UnChurn:

• Proprietary framework
• Key Performance Indicator (KPIs) of network performance correlated to churn
• Social media based sentiment analysis