Rediffusion Y& R appoints Gautam Talwar as Executive Vice President

Will spearhead New Business Development and Projects

Rediffusion Y&R, one of the top communications agencies in the country has appointed Gautam Talwar as Executive Vice President of New Business Development and Projects. He will be based in Mumbai and will report to Mahesh Chauhan, Group CEO. Prior to this, he was with Kaleidoscope Entertainment PVT. Ltd as Creative and Business Head.

Speaking on the appointment, Mahesh Chauhan, Group CEO, Rediffusion Y&R said, “We are happy to have Gautam in our team. He brings along vast experience on various aspects of advertising .With our new structure in place and our ultimate goal in focus, it was the perfect opportunity to hire someone dynamic to lead our new business development team. In Gautam we see the same drive and passion that we at Rediffusion Y&R possess. I am confident of his strong business acumen and intellectual resources which will help support our growth and will add value to our business.”

Gautam Talwar, Executive Vice President -New Business Development and Special Projects said, "It is a pleasure to be associated with Rediffusion Y&R. With their strong intellectual backbone and strong leadership in Mash, it is an opportunity for me to apply my learning’s in the advertising, mobile and entertainment space within the agency construct and hopefully create newer business models for Rediffusion Group. I am looking forward to an exciting journey with the Agency”.

Gautam started his career with Grey and serviced businesses like Johnson & Johnson , Diageo, Elf ,Akai ,Cadbury Schweppes amongst others. He then moved to Ammirati Puris lintas where he serviced the Unilever hair franchise before becoming the strategic planner on Fair & Lovely and PSI(Population services International) for whom he developed the Balbir Pasha campaign. He then moved to handle the Unilever business for Lowe for the MENA (Middle East and NorthAfrica) region. He joined Kaleidoscope Entertainment in 2006 where he set up the mobile content division of the company along with executive producing two full length feature films .  At Kaleidoscope, Gautam was responsible for setting up the mobile content division and was also instrumental in developing original concepts and video content for the mobile space.

Gautam brings with him over a decade of experience in the advertising and entertainment space and during this tenure he lead the team that won accolades through two Cannes Finalist Certificates for Axe for two consecutive years alongwith a New York Silver and an EPICA silver.  He also won the Campaign Gold Award for the best integrated marketing campaign for 2005 for Axe for the MENA region and won the Unilever internal gold award for global brand activation of Axe. 

Gautam is a Postgraduate in Management Studies and has also completed an intensive course on filmmaking from the “Manhatton Film Acadamey”. In his free time, he loves to watch movies and unwind on the tunes of his favourite songs.

About Rediffusion Y&R
Rediffusion – Y&R is amongst the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R has collated its group offerings as 1Rediffusion.

1Rediffusion is the umbrella term for their collective offering of brand solutions, be it creative, media, outdoor, direct, event or public relations. 1Rediffusion will function as a cohesive, collaborative unit using a combination of communication tools to address the brand’s specific requirement. 1Rediffusion believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand.