Rediffusion-Y&R wins Hometown account

Rediffusion-Y&R has won the creative duties for Hometown, India’s largest retailer of home-making and home improvement solutions and products, a brand of Pantaloon Retail Pvt. Ltd., Future Group. The account was contested last month by many agencies that include Lowe, McCann, Ulka and O&M. Leo Burnett is the incumbent agency. The account will be handled out of Rediffusion-Y&R’s Mumbai office with immediate effect. The size of the business is estimated to be above Rs. 30 crore.

Commenting on the win, Ms. Nisha Singhania, EVP and Branch Head, Rediffusion Y&R Mumbai, said “Our consumer understanding and insights along with strategic intent for the brand helped us clinch the business. We look forward to a fruitful relationship with the Future Group.”

Rediffusion-Wunderman, 1Rediffusion’s direct marketing and CRM practice, has already been working on the Hometown brand. Rediffusion-Y&R’s creative mandate on the brand will help create synergies that will be gainful to the brand’s progress.

About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.