Rural Andhra Student is 100 Millionth ZipDialer, wins Micromax Mobile Phone

Crossing 100 Million ZipDial mark within 12 months of launch shows reach and rapid adoption of company's mobile platform

ZipDial, a leading provider of mobile marketing solutions, today announced that it has crossed 100 Million ZipDials within 12 months of commercial launch of the service. The company also announced that the caller of the 100 millionth ZipDial, was awarded a mobile phone, sponsored by Micromax.

Nearly 40% of ZipDial's users live in villages, according to surveys that ZipDial has conducted.  Similar to the concept of voting by SMS for Indian Idol, users respond to such market research surveys by ZipDialing missed calls for their answers.  These statistics and others reveal how widespread and accessible ZipDial is.

"My college classmates (I study Architecture), and I love using ZipDial, especially for checking cricket scores", said Rajesh Galapati of Veluru Bapulapadu in the Krishna district of Andhra Pradesh. Rajesh and all his fellow Architecture classmates love ZipDial and use it all the time, especially to check cricket scores.  "We do not have proper roads or postal infrastructure, but ZipDial helps us keep in touch with the news from around the world."

"When we called Rajesh to congratulate him, he asked us to please warn him when his phone would be shipped because infrastructure in his area is not good," said Valerie Rozycki, Founder & CEO of ZipDial. "Even where good roads don't reach, Rajesh can still ZipDial to engage simply and for free with his favorite brands and services."

ZipDial users are not only diverse, they are entrepreneurial.  One ZipDial-loving paanwallah in a small town outside of Chandigarh told his story after winning 50 rupees talktime through a contest.  He uses ZipDial to drive business.  Customers know he can get live cricket scores and come to him for updates, but he makes them buy paan before reading out the scores, all the while hiding the ZipDial secret.

The company's customers such as Kingfisher, Procter & Gamble, LG Mobiles, Sanofi-Aventis, KFC, Bloomberg UTV and others have enjoyed the increased engagement with their customers though the platform. To experience the new revolution of ZipDial, try ZipDialing (or giving a missed call) on 080 300 500 77.  This is Kingfisher's current call-to-action to play ZipDial Book Cricket, an engaging, simple, and free game, which gives ZipDialers the chance to win IPL match tickets.

Join Rajesh and the millions of other ZipDialers in India and abroad!  To use ZipDial services for your business, simply ZipDial 080 300 500 00.

About ZipDial
The company was established out of Bangalore in early 2010 and now has a growing team of 14.  ZipDial's technology is patent pending and was built in-house by the team.

The ZipDial platform is 100% accessible to the mass market.  The experience is a simple as dialing numbers – or missed calls.  To understand the ZipDial experience, try ZipDial Cricket to stay tuned to the current IPL even on the go. Simply dial (toll-free missed call) 080 300 500 55.

ZipDial has been tested and proven through past campaigns with large customers such as Proctor & Gamble, KFC with Pepsi, Sanofi-Aventis, Videocon.  Services are also live with happy small and medium business customers, including ecommerce businesses, law firms, individual celebrities, NGOs and live event managers.  With successful customer campaigns in India and the Caribbean, ZipDial is ready to further expand globally.

For more on ZipDial, visit www.ZipDial.com or email info@ZipDial.com