Samir Khanna to oversee Mudra Max Media-West

Mudra Max (Integrated Engagement & Experience) has recently appointed Samir Khanna as the Media Head-West. Prior to this appointment, Samir was in-charge of Mumbai clients for Mudra India. 

To add value to Mudra Max’s media offering in the West, it has integrated all the mass media teams as a single unit, Mudra Max Media. Samir will be looking after Mumbai and Ahmedabad clients and will be based out of Mumbai. He will report directly to Pratap Bose and will also work closely with the other Unit Heads of Mudra Max. 

Well versed in numbers and with a degree in management, Samir has over 13 years of rich professional experience in media. He started his career with HTA and some of renowned agencies he worked include Lodestar, TME and Madison.He has managed HUL brands, ITC, Kodak, Godrej, Parle among others. 

Speaking on Samir’s new role, Pratap Bose, CEO, Mudra Max said, “This consolidation of the mass media services will enable us to portray scale and cohesiveness to the industry. It will leverage our volume of media buys more effectively to add value to existing clients and help us in the acquisition of new businesses. With the new structure, we hope to make Mudra Max Media a force to reckon with in the industry. I wish Samir and the Mudra Max media team loads of success in the year ahead.” 

Commenting on his new appointment, Samir Khanna said, “This is an exciting time at Mudra Max. The consolidation of the mass media offering gives us the required width and we look forward to providing truly integrated media solutions to our clients. I look forward to working closely with the heads of our experiential and non-traditional media offerings to take media from a pure awareness generation role to a function that builds increasing levels of engagement with the consumer at each step of a brand’s marketing efforts. It is heartening to have the support and faith of all my peers and seniors at Mudra Group as we look to make our mass media offering more impactful thereby generating greater ROI for our clients.”