South Korean coaching giant Etoos enters Indian market

The company to open its 1st coaching institute for IIT-JEE in Kota, Rajasthan

Etoos Academy, South Korea’s biggest coaching conglomerate, today announced its entry into Indian coaching market. Etoos has entered into the Indian market with the knowledge and experience of the past eighteen years in the coaching sector. The group that focuses on two major businesses in South Korea – e-learning website etoos.com & offline coaching centres – has set up its hundred percent subsidiary in India with its headquarter in Gurgaon, Haryana. 

Back in Korea, it provides coaching for Korean Scholastic Aptitude Test (KSAT) – the common entrance exam for professional colleges; much like Indian entrance exams like IITJEE, AIPMT, CAT. Three out of ten college students in Korea is an Etoos Academy alumnus. The company is backed by SK Group, one of the biggest industrial conglomerates in Korea. 

The company is setting up a state-of-the-art institute for IITJEE coaching in Kota (Rajasthan), a place better known as the Mecca of IIT JEE aspirants. The institute will be operational by May this year. Etoos aims at ushering a revolution in the Indian Coaching sector by introducing a unique and remarkable system of coaching students for IITJEE. 

Sung Jin Kang, Director-India, Etoos Academy, said, “Etoos means Energy to Succeed! We understand the need of Indian students who are being over-burdened under the weight of traditional coaching system. Hence, we thought of making the coaching classes system a liberating yet fun-filled education for Indian students. At Etoos Academy we have a remarkable system that provides faculty based, topic based, level based and time based class options to students and facilitates them to have a value-for-money educational experience.” 

The biggest drawback of existing coaching centers is that students are assigned teachers without the individual student’s needs being taken into consideration. However at Etoos, courses are not simply classified by subjects i.e. Physics, Chemistry and Math. The institute offers an exhaustive list of courses that are topic based. A student can register for a course that only teaches a particular topic that they are weak in. For instance a student can register for a course that only teaches ‘probability’ and can pay accordingly. 

Again, unlike other coaching centers where students have to pay either the entire course fee or half of it (which by no means is a small amount) at one go, at Etoos students have the flexibility to either pay monthly or annually.