SRS Group launches Bijnor's first Multiplex

The new multiplex has 2 screens with a total capacity of 458 seats

Don't want to miss the best from Business Standard?

SRS Group, one of India's leading conglomerates with business interests in real estate, multiplex cinemas, retail and food & beverages, has launched First multiplex in Bijnor under the brand name of "SRS Cinemas" at Shoppers Pride Mall. This new multiplex of SRS Group  is 9th in North India and 4th  in Uttar Pradesh. The newly launched SRS Cinemas is expected to give wonderful experience to Bijnor’s citizens for the first time. Spread across approx. 20,000 sq. ft. area, the new multiplex has 2 screens with a capacity of 458 seats. The movies to be screened at SRS Cinemas during the first week will be “Sadiyan”, featuring Rekha, Hemamalini and new comer Luv Sinha; “Shaapit”, a horror movie featuring Aditya Narayan and “Atithi,Tum Kab Jaoge”. SRS Group is currently in an expansion mode for its highly successful multiplex chain, SRS Cinemas and will invest approx. Rs.50 crore to add 22 more screens to its current portfolio of 23 screens to take the total number to 45 by the end of this year. As part of this expansion plan, SRS Cinemas will soon enchant the residents of many new cities in North India including Varanasi, Agra, Ludhiana and Patiala.

Dr. Anil Jindal, Chairman & Managing Director, SRS Group, said, “Remaining true to our focus on the Uttar Pradesh, we are extremely happy to extend the reach of our most vibrant brand, SRS Cinemas to the residents of Bijnor. We are sure that First multiplex in Bijnor would  receive a warm welcome from citizens because of the unparalleled movie experience and extremely enjoyable ambience that SRS Cinemas offers.”

Mr. Tinku Singh, Group President, SRS Group, said, “Our country has an insatiable appetite for cinema. Bollywood is no less enticing to people when compared to the craze for cricket. No wonder it offers an amazing business opportunity to progressive organizations like ours and we are excited at the prospect of expanding our reach to many more cities over the next few months.”

Apart from First multiplex of Bijnor, SRS Group also has 7 extremely successful multiplexes in the Delhi-NCR with 18 screens with a capacity of 6496 seats and 1 multiplex in Gorakhpur,Uttar Pradesh, with 3 screens and capacity of 742 seats. With first multiplex in Bijnor, now operational, SRS Cinemas has 23 screens across 9 multiplexes with a total capacity of 7694 seats.

Each auditorium in the SRS Cinemas offers world–class movie viewing experience as it features digital capable projection, DTS and Dolby sound, top of the line seating systems and excellent food and beverage facilities.

About SRS Group
SRS Group is a professionally managed organization led by a visionary, Dr. Anil Jindal, and has business interests spanning across real estate, multiplexes, food & beverages and retail. Headquartered in Faridabad, Haryana, the group is driven by a strong service ethos and its ambitious vision and professional management have enabled it to achieve remarkable growth in recent years. SRS Group is currently developing large infrastructure projects including townships, group housing, hotels, full service malls, food courts, cinemas, IT parks and business parks. All projects are located in the high value Northern India region. The group operations are built on strong technical and financial foundations and are ISO 9000-2000 certified.

What distinguishes the SRS Group from its contemporaries is the fact that it operates full service malls that include multiplex cinemas, retail chains, food courts and clubs as part of the array of services. In other words, all these services are operated by the group itself and not outsourced/leased out to any brands.