Trivikram Thakore joins TTSL as VP, MarCom

Tata Teleservices Limited, India's fastest-growing pan-India telecom service provider, is pleased to announce the appointment of Mr. Trivikram Thakore as Vice-President, Marketing Communication. Mr. Thakore will be based in Mumbai and will report in to Mr. Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited.

“Trivikram comes with the diverse experience of handling brands and devising appropriate marketing strategies that targets the global community. He has an enviable reputation which centers around his commitment to excellence. His marketing and sales background and outstanding track record, coupled with his entrepreneurial, target-driven approach to business will be invaluable for brand Tata Indicom," Mr. Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited, said.

Prior to joining Tata Teleservices Limited, Mr. Thakore was working as Department Head, Brand Marketing with Motorola India Pvt. Limited.  Having worked with brands that hold global repute like Motorola, Pepsi Foods, Tropicana and Tata Tea, amongst others, he brings with him a vast experience in branding and marketing, as well as product and strategy development.

Mr. Thakore has completed his Bachelor’s Degree from Calcutta University. He has also obtained an MBA degree in International Business from the University of Wollongong, New South Wales, Australia.

Heading a national team and a driving force of Marketing communications team, Trivikram Thakore will play a key role in leading the marketing communication function end-to-end in terms of conceptualizing and delivering corporate strategic initiatives for brand Tata Indicom.

About Tata Teleservices Limited
Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. With a customer base of nearly 33 million, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, covers over 320,000 towns and villages across all of India’s 22 telecom circles. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, as part of which the Japanese company acquired a 26% stake in TTSL for USD 2.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices, as it moves towards a pan-India dual network presence. The company also recently announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space in the country. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.