W+K Exp presents 'Big Niche'

An exhibition on the evolving offbeat pop culture from urban India.While marketers and the media scan the horizon for new trends, an exciting new wave of Indian popular culture has surfaced, undetected by research.

Music, art, design, food and brands that were considered offbeat, niche or 'too evolved' have suddenly become mainstream. These commercial and/or cultural ventures are transforming our drab, chaotic streets into experiences that are beautiful, meaningful, and most importantly, accessible.

W+K Exp’s ‘Big Niche’ exhibition features some of the best examples of this new movement. These exhibits are a sign of life, an indicator that new ideas are not just taking root, but flourishing. More importantly, they are proof of a brand new Indian sensibility - far removed from the kitschy, Bollywood-flavored clichés that we are accustomed to. It is an unmissable event for anyone who has anything to do with popular culture.

Venue: W + K EXP, B-10 Triveni Complex, Sheikh Sarai Phase I, New Delhi 110017

Timings: 10:00am to 6:00pm

On till: 22nd of April, 2012