24 Frames Factory sets up US distribution arm

South Indian actor Manchu Vishnu's production company 24 Frames Factory has set out the US distribution arm for dissemination of different films in theatres.
Filmmaker Ram Gopal Varma's upcoming Telugu film 'Rowdy' that also stars Manchu, will be the first official movie to be distributed by the company's US wing, which has been named 24 Frames Factory LLC.
"Given the hunger for Indian films that are made by independent filmmakers and production companies like us, and the fact we are now financing a large proportion of productions, we no longer see the value working with other distributors," Manchu said in a statement.

"So setting up a distribution arm is a natural progression for 24 Frames Factory business expansion and growth as a media and entertainment powerhouse globally," he added.
The actor feels that it was important to extent his company's distribution base for the viewers of Indian films in the US, with special emphasis on classic Telugu movies.
"We felt it is natural for us to expand this to new markets especially US where we have large number of Indian Residents," Manchu said.