The company has opened its first exclusive brand outlet at Lalitpur.
"Our market study indicates that Nepal is a growing apparel market with an increasing number of urban men inclining towards premium apparel that is fashionable, elegant, with superior craftsmanship and great quality," ABFRL Director, International Markets, Vikram Shivadas said.
The brand has presence across international markets such as UAE, Qatar, Oman, Saudi Arabia, Bahrain, Kuwait and Sri Lanka.
Aditya Birla Fashion and Retail Ltd (ABFRL) hosts India's largest fashion network with over 8,000 points of sale in over 700 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.
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