Aditya Birla Financial Services expands Teradata project

Aditya Birla Financial Services Group has expanded its Teradata Enterprise Data Warehouse project, which will provide it a single source for data and insights for its entire business.
The solution, provided by data analytics and marketing applications firm Teradata Corporation will help the company to create a single source for data and insights for its entire business, across multiple group companies.
The solution will help the Aditya Birla group company to gain better understanding of customers across the financial services businesses and help provide better more relevant and more timely service to their end customers, Teradata Corporation said.
G V Gopalakrishnan, Chief Operations Officer - Financial Services, Aditya Birla Group said: "We are planning to leverage the platform to do all the data mining and other advanced analytics on the Teradata solution.

"We have started doing some analytics related proof of concepts which, when live, will help serve real-time analytics enabling us to acquire more customers and reach new segments of customers."
Teradata India Managing Director Sunil Jose said: "Adopting Teradata Solutions has helped them understand their business data better, paving the way for further business expansion along with enhanced customer engagement."
ABFCG had earlier commissioned the Teradata Data Warehouse solution to help produce reports and provide information for all sales, marketing, and customer-service-related business units for its life insurance and asset management business, Birla Sun Life Insurance Company and Birla Sun Life Asset Management Company in 2009.