Affle Wins Big at MOBEXX Awards 2018

/ -- - Anuj Khanna Sohum awarded with 'Mobile Advertising Person of the Year'
- Nine Awards for innovative Campaigns for DishTV, Mondelez & Reckitt Benckiser
Commenting on the awards, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle, said, "A big thanks to our clients for trusting and challenging us to deliver scalable innovations and to our teams for their commitment to excellence. The recognition of winning 10 awards including Most Innovative Mobile Campaign and Mobile Advertising Person of the Year will continue to inspire us towards industry leadership."
Congratulating on the win, Sukhpreet Singh, Corporate Head - Marketing, DishTV said, "Dish TV has always been at the forefront of innovations and unique initiatives for better brand experience and outreach. This campaign used technology and innovations for a mass audience which is a first. We take pride in our association with Affle which has bagged four coveted awards at the 2018 edition of MOBEXX awards for their excellent demonstration of work for our brand - DishTV. The award is recognition of their innovative thinking and creativity of the team which helped the brand to stand out."

Sharing his thoughts, Mayank Bhatnagar, Senior Vice President, Carat India, said, "This is a brilliant example of how Mondelez and Carat are in tune with consumer behavioural patterns ensuring that we deliver path breaking innovations that tap into the millennials right where they exist, digitally! Making the integral part of the games innovation helped us to bring alive the core proposition of the brand 5 Star 3D & engagement increased 2X."
Commenting on the win, Anubha Pokhriyal, Account Director, Interactive Avenues, said, "The association with Affle was aimed at driving awareness about BSI and RB's vision of healthier and better Life. Harpic has stood for Hygiene and Sanitation over the years and we wanted to address the challenge of clean public toilets in India. Location based targeting through google maps, along with rich media interstitials helped people find 'Clean & Hygienic' toilets within their 'Dus Guz', which is typically a challenge when you are out of home. Since the campaign was in Hindi and English and could be accessed on the lowest smart/feature phone, we gained a reach of 1mn+ in Delhi NCR. We are extremely proud of this innovation and thank our wonderful partners."

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