After 'Har Har Modi', it's 'Ya Modi Sarvbhuteshu' in Varanasi

Image
Press Trust of India Varanasi
Last Updated : Mar 28 2014 | 5:29 PM IST
Even as the controversy surrounding 'Har Har Modi' slogan is yet to die down, supporters of BJP's prime ministerial nominee Narendra Modi have released a new poster in this temple town using a "modified" version of a 'shloka' eulogising Goddess Durga.
The poster to greet the people ahead of Navratri, a festival dedicated to the worship of Goddess Durga, carries a picture of Modi showing a victory sign and a "modified" version of a 'shloka' of Durga Saptshati, a religious text describing Durga's victory demon Mahishasura.
It says, "Ya Modi Sarvbhuteshu, Rashtrarupen Sansithah, namastasye, namastasye Namo Namah (Modi who resides in every human being in the form of rashtra (nation), I salute him again and again."
The Durga Saptshati 'shloka' goes like "Ya devi sarvbhuteshu matra rupen sansithta, namastasye namastasye namastasye namo namah".
When contacted, the Kashi region convernor of BJP Sahitya and Prakashan Prakoshth, Ashok Chaurasia, claimed the original 'shloka' has not been distorted and this is a new one and reflects the people's sentiments towards Modi.
"The poster released by us yesterday is our personal view and not that of BJP," he said, "We assume that Modi as the Prime Minister will strengthen Indian economy and will keep Indian borders safe..."
Earlier, Modi, who is contesting from the Varanasi Lok Sabha seat, had to step in and ask his supporters not to chant "Har Har Modi" slogan through his tweet amid mounting pressures from political opponents, seers and saints.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 28 2014 | 5:29 PM IST

Next Story