Agri-tech firm Crofarm ties up with 2k farmers in Maha, K'taka

Agriculture technology startup Crofarm has tied up with over 2,200 farmers across Maharashtra and Karnataka to help them receive better value for their produce, and improve their quality of work and life.
With the new relationship, it takes its total tally of partner farmers to 14,000, the company said in a statement today.
Crofarm's core focus is to offer better value to farmers, reduce wastage, help them drive sales and to ensure that businesses get the best deals.
Providing farmers with the facility to directly negotiate with the market will help them circumvent unorganised money-lending and the bureaucratic loops of Agriculture Produce Market Committees, Crofarm said.

"The idea behind joining hands with more and more farmers is to help them receive a better value for their produce and to assist them in enhancing their quality of life and work," it said.
Incepted in May 2016, Crofarm has associated with 1,200 farmers from Mumbai and 1,000 farmers from Bengaluru.

"Farmers are the fulcrum of the agriculture sector and it is very important to work directly with them. Better lifestyles, prices that match their hard work and the conveyance of the best produce to consumers' neighbouring stores - these are just a few of the benefits this partnership generates," Varun Khurana, co-founder, CEO and spokesperson Crofarm, said.

Crofarm focuses on streamlining the functioning of the unorganised agriculture segment in order to generate better trade relations between farmers, businesses and consumers.
The agri-tech company is committed to increasing its customer base in the organised retail segment of the country, it added.
It is already working on supplying high-quality produce to retailers across Delhi-NCR, Mumbai, and Bengaluru.
It has offices in Mumbai and Bengaluru and will also be opening regional offices to broaden its base in key geographies such as Hyderabad, Odisha and Jaipur, among others, it said.
As per the release, it has expanded its portfolio of products and apart from routine needs of potatoes, green vegetables, onions and tomatoes, the brand is also planning to offer exotic vegetables such broccoli, iceberg lettuce and red and yellow bell peppers.