Ahead of Diwali, LifeCell Aims to Create Social Impact
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Adopts emotional approach to restrict use of fireworks to make it safe for all
(Logo: https://mma.prnewswire.com/media/774846/LifeCell_Logo.jpg )
(Photo: https://mma.prnewswire.com/media/779661/Diwali_Social_Message.jpg )
V. Ravi Shankar, Chief Brand & Communication Officer said, "Considering the emotional state of the to-be-mother during pregnancy, it is important that we make them feel comfortable and not expose them to anything that can harm her or to-be-born baby. It is not easy to ignore how a to-be-born baby would feel with loud noise. Social messaging focussed on them, we believe, could create some impact in minds of people."
Mayur Abhaya, Managing Director, LifeCell said, "Our company's core being care for the mother & baby, we feel it is our responsibility to ensure their care & safety even beyond our business. While Diwali is a festive season for all we need to keep it safe for women and children most importantly the pregnant women and her baby and hence this initiative at a small level."
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