"The number of people killed has risen to 20 including two children, a teenager, a woman and a media activist," said the Syrian Observatory for Human Rights.
The Syrian Revolution General Commission, a network of activists on the ground, described the bombing as a "massacre".
"The raid targeted a crowded market where people were buying vegetables and home appliances," it said. "Many buildings have been damaged, and one collapsed."
Warplanes have launched rockets and helicopters dropped so-called barrel bombs, often on densely populated areas, terrorising residents of rebel-held areas.
Human rights organisations as well as Arab and Western countries have condemned the offensive as "indiscriminate" and "unlawful," while Assad's regime says it is targeting "terrorists".
Activists said Ahmad al-Hajji, an independent anti-regime activist, was among those killed yesterday.
Activists distributed a recording of Hajji taking part in a discussion on Syria that had been broadcast live on an official television channel months into the country's anti-Assad revolt.
Syria's war broke out after Assad's regime unleashed a brutal crackdown against dissent, when an Arab Spring-style revolt erupted, calling for change.
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