The company has increased 3G charges by over 18 per cent for 1GB plans whereas 2G is dearer by over 13 per cent.
The country's largest telecom operator has increased the price for 1GB of 3G data to Rs 299 with a validity of 28 days against earlier price of Rs 255.
For 2G plan, Airtel is now offering 1GB of data for Rs 199 with 28 days validity which used to cost Rs 176 earlier.
A company spokesperson did not reply to queries in this regard.
The company has made changes in most of the pre-paid plans. For instance, for Rs 655, customers will get 2.5 GB of 3G data while earlier it was 3GB. For Rs 1555, users will get only 8 GB of 3G data as compared to 12 GB earlier.
The company has also reduced validity of many plans.
Idea was the first telecom operator that increased data tariffs after the March spectrum auction in which government received bids worth Rs 1.1 lakh crore.
The company has withdrawn discounts that it was offering for online purchase of mobile data packs, bringing the prices at par with internet packs sold offline through retailers.
In a bid to improve profitability, telcos have been cutting back on discounts and freebies. Last year, firms including Bharti Airtel, Vodafone and Idea had increased data as well as call tariffs.
After the March spectrum auction, industry associations had said there would be hike in tariffs as operators have to meet the commitment to the government.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
