Trai's predatory pricing rules have sparked off a furore in the industry with the older and established telecom carriers as well as industry body COAI slamming the new norms. The Cellular Operators' Association of India (COAI) has indicated that the regulation favours Reliance Jio, and that the order has distorted the market, placing all other operators at a "serious disadvantage".
Both Telecom Regulatory Authority of India (Trai) and Jio have dubbed the allegations as baseless.
"Thus, if the impugned tariff order is not stayed then it will cause severe detriment to the appellants as it will have no means to meet the predatory pricing and consequent loss of subscribers and business by another TSP (telecom service provider)," Airtel said seeking a stay on Trai's latest order.
Last month, Trai said it will impose financial disincentive of up to Rs 50 lakh per circle on operators if their service rates are found to be predatory in nature.
A tariff will be considered predatory if in a "relevant market", a telecom operator with over 30 per cent market share offers services at a price which is below the average "variable cost", with a view to reduce competition or eliminate the competitors in the "relevant market".
Trai will arrive at "variable cost" after deducting fixed cost and share of fixed overheads borne by the company from total cost of incurred by it for running business during the period under review.
The rules drew flak from the established operators.
Industry body COAI has flagged the revised definition of Significant Market Power (SMP) that now excludes parameters like traffic volume and switching capacity, and said such changes will place older operators at a disadvantage and stop them from responding to "what may be actual predatory tariff plans".
It has also contended that the recent regulation has also taken away flexibility from the operators to offer benefits to customers.
During the hearing today, the TDSAT did not offer any immediate relief to the incumbent operators in the matter, but asked regulator to file its reply in three weeks.
The next date of hearing is April 17.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
