The deal would give the company, which has been expanding into films, a bigger platform to broadcast content including Hollywood blockbusters directly to China's growing ranks of middle-class consumers.
"Digital products, especially video, are just as important as physical goods in e-commerce, and Youku's high-quality video content will be a core component of Alibaba's digital product offering in the future," Alibaba Group Holdings Ltd. CEO Daniel Zhang said.
After subtracting Youku's approximately USD 1 billion in cash on hand, Alibaba is paying about USD 3.6 billion to buy the stake.
The offer follows a series of moves by Alibaba Group Holdings Ltd. To expand into the film industry through its film arm, Alibaba Pictures Group. Recent investments include a deal to collaborate with Paramount Pictures to promote "Mission: Impossible - Rogue Nation," the latest in the spy thriller series starring Tom Cruise, and an investment in a movie starring South Korean star Kim Soo-hyun.
The deal gives Alibaba access to a sophisticated, user-friendly operation. Youku's two private streaming sites, which attract a young audience, have operated with fewer of the restrictions dogging state-run TV broadcasters, allowing it to introduce more varied and foreign content.
Youku has never turned a profit by standard accounting measures. Its loss for the most recent quarter widened to 342 million yuan (USD 55.2 million) from 142.3 million yuan in the same period in 2014, according to its latest earnings report.
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