Jack Ma said his company cooperates with brand owners to fight counterfeiting and has a large staff dedicated to that.
A lawsuit filed by France's Kering SA on Friday in a US court accuses Alibaba of cooperating with and profiting from sales of counterfeit goods despite its pledges to help stamp out the trade.
"We express regret about the company's choice to sue us and not to cooperate with us to fight against counterfeit goods," said Ma at a news conference.
Ma complained the lawsuit was "creating internal conflict" rather than cooperation to fight a "common enemy."
Alibaba, the world's biggest e-commerce company by sales volume, has launched a series of initiatives to keep counterfeit goods off its platforms following complaints by trademark owners. The company says it has 2,000 employees dedicated to anti-counterfeiting and consumer protection work and spent 1 billion (USD 160 million) on that in 2013-14.
China has long been seen as a leading source of counterfeit goods ranging from unlicensed copies of designer clothing and Hollywood movies to fake cancer drugs.
The latest lawsuit accuses Alibaba, headquartered in the eastern Chinese city of Hangzhou, of permitting merchants on its platforms even if they openly say they sell unlicensed copies.
The suit accuses Alibaba of mail fraud and racketeering, including processing payments for goods it knew were counterfeit.
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