NASA's fleet of Mars-orbiting satellites and robots on the planet's surface were primed for the flyby of the comet, known as Siding Spring (C/2013 A1).
It was set to hurtle past Mars at a close distance of about 141,600 kilometers today at 2:27 pm (1827 GMT).
NASA hopes its spacecraft will be able to photograph the once-in-a-million-years encounter as the comet passes.
Astronomers do not expect it will come any where near colliding with Mars, but they do hope it will be close enough to reveal clues about the origins of the solar system.
Dan Brown, an astronomy expert at Nottingham Trent University in Britain, said comets like this one are "essentially dirty icy snowballs with rocks and dust embedded in frozen gasses.
"It is on its first run towards the center of our solar system and its material is virtually unchanged by the rays of the sun and can give us an insight to the material composition of our early solar system 4.6 billion years ago."
The comet is around a mile wide and is only about as solid as a pile of talcum powder.
NASA has moved its Mars orbiters so they will not be damaged by the comet's high-speed debris.
Even as the Mars Reconnaissance Orbiter, Mars Odyssey and MAVEN have been repositioned to avoid hazardous dust, scientists hope they will be able to capture a trove of data for Earthlings to study.
NASA's two rovers -- Curiosity and Opportunity -- will turn their cameras skyward and send back pictures of the comet's pass in the coming days, weeks and months, the US space agency said.
The comet was discovered by Robert McNaught at Australia's Siding Spring Observatory in January 2013.
Its flyby of Mars is not likely to be visible to sky watchers on Earth.
But the encounter is of great interest to scientists, particularly since there are so many spacecraft on and around Mars to record it.
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