Amazon announces entry into apparels

E-commerce major Amazon today made its entry into apparels with the launch of ethnic and Indo-western wear for women on its platform.
It also announced the launch of a dedicated sunglasses store with the selection of more than 2,800 styles catering to men, women and kids, across all ages, occasions and price ranges.
With over 12,000 contemporary and traditional styles from over 90 apparel brands offered by private labels and national and regional retailers, there's a lot in store for the quintessential Indian women of today, Amazon in a release said.
With a vast selection of fashion jewellery, watches, beauty products, handbags, clutches, shoes and now ethnic wear and sunglasses, Amazon.In offers a compelling fashion and lifestyle shopping destination for women, the release added.

"With the launch of women's ethnic apparel and sunglasses, we now offer our women customers, the season's hottest fashion picks on their fingertips," Amazon India Category Leader- Fashion Vikas Purohit said.