The sharp increase in shares brought Amazon's market value to USD 259.1 billion, more than its biggest rival, Wal-Mart Stores Inc., signaling a sea change in retailing. Amazon, which just turned 20, is now valued higher than the world's largest retailer.
Bentonville, Arkansas-based Wal-Mart Stores is valued at about USD 231.7 billion. The company, with 11,767 stores worldwide, still has much higher sales, $485.65 billion in the year ended Jan. 31, compared with Amazon's $89 billion in annual revenue last year.
That came as it held costs for marketing and package delivery in check.
A company's market value is calculated by multiplying the number of shares of stock it has in circulation by the current price of one share.
It was the second usurper in two months to Wal-Mart's value. Last month Facebook became more highly valued than the world's largest retailer, knocking it out of the top 10 list of the highest-valued companies in the Standard & Poor's 500 index.
He said a variety of Amazon's units boosted results: its USD 99 annual Prime membership, third-party sellers, and its logistics and delivery capabilities.
"In view of the sharply higher preopening stock price, the question is whether this is as good as it gets," he added. Amazon Web Services, the Seattle company's cloud-computing business, was another standout, with revenue that jumped 81 percent to USD1.82 billion.
Shares rose $72.08, or 15 percent, to $554.26 in midday trading. The stock had been up 35 percent in the past 12 months.
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