Anti-plastic song by Kirkire, Shaan screened at UN

"Tik Tik Plastic Tik Na Paye Re", a song penned by noted lyricist Swanand Kirkire and composed by singer Shaan was screened at the United Nations in New York as part of its anti-plastic campaign.

Various artists lent their voices to the 'anthem', produced by city-based NGO Bhamla Foundation, and screened at the UN headquarters on August 4.

The UN had earlier declared 'Beat Plastic Pollution' as the theme for the World Environment Day this year.

The musical video aims to raise awareness about the UN's theme for this year to check plastic pollution, the NGO's head, Asif Bhamla, told PTI.

"People don't like preaching. So, we decided to have a musical number in the form of a video so that maximum number of youth get attracted towards the cause," he said.

Bollywood artists like Sonu Nigam, Armaan Mallik, Sunidhi Chauhan, Ayushmann Khurrana, Shankar Mahadevan, Vishal -Shekhar and Kanika kapoor lent their voices to the song and the video was choreographed by Shaimak Davar.

"The campaign was so catchy that it caught the attention of the country's youth. It became one of the most viral videos with millions of views worldwide," he claimed.

For the first time an Indian campaign reached the world's largest diaspora, with top leaders tweeting and commenting on it, Bhamla said.

The Union environment ministry had earlier asked the NGO for its video to be exhibited on June 5, the World Environment Day, at the Vigyan Bhavan in New Delhi in the presence of Prime Minister Narendra Modi, he said.

The Bhamla Foundation, which has been working for over two decades for children with special needs and to fight various diseases, had received the 'Green Crusader' award from Union health minister Dr Harsh Vardhan after the programme.

Notably, India was the the global host of the World Environment Day this year.