Apple Inc is putting a lot of energy in India with an aim to launch all its initiatives, including retail, in the country where it has an "extremely low" overall market share, the technology giant's CEO Tim Cook has said.
India, the third largest smartphone market in the world, has huge opportunities for Apple, Cook said.
"... We have extremely low share in that market overall," Cook said during Apple's second quarter 2018 earnings call yesterday.
He said the company is "putting a lot of energy" in India and working with the carriers in that market, and "they're investing enormously on the LTE (Long-Term Evolution) networks."
Cook noted that the infrastructure in India has come "quite a ways" since Apple began to put a lot of energy in the Indian market "because of their leadership and so forth."
Apple has almost two million application developers in China that are writing apps for iOS and the App Store, and "they're doing unbelievably creative work and innovative work. So we look at China holistically, not only as a market."
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