In a message to the people of the State on the World Consumer Rights Day, Rajkhowa said, "This is an occasion that reminds us about our rights and responsibilities as a consumer.
"With modernization reaching out to every nook and corner of Arunachal Pradesh, it becomes responsibility of every educated and conscious citizen to safeguard the interest of our fellow brothers and sisters living in villages with all their simplicity," the governor said.
"Let us also make sure that correct trade practices are followed with disciplinary and preventive approach in every comer of the State," said Rajkhowa.
He also acknowledged the efforts being made by the Department of Legal Metrology & Consumer Affairs to protect the rights and interest of consumer by educating them about their rights involving print and electronic media, and by setting up of exhibition stalls, conducting demonstration on various malpractices and adulterated consumer products.
"To fight against such evil practices prevailing in the market, it needs a concerted effort from all of us. We need to keep our vigil," he said.
A State centric Consumer Helpline is being set up shortly by the Department of Legal Metrology & Consumer Affairs to assist and guide common consumers for redressing their grievances, Pul said.
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