Asian Paints' combinations now on your 3 favorite serials

Viewers glued to three popular Tamil serials on TV can now choose the right colour combination seen in these serials for various rooms of their home, courtesy Asian Paints.
The paints major will display over 60 hues in these programmes, showcased by their female leads.
The company has partnered with three popular Tamil serials - 'Vaani Rani', 'Vamsam' and 'Thendral' and their three female leads -- Radhika Sarathkumar, Ramya Krishnan and Sruthi to showcase 'Tractor Emulsion Varna Maalai,' a special TV serial colour combination guide designed exclusively for the Tamil Nadu market.
"With this colour combination guide we have taken the brand position even further by helping consumers choose the right colour combinations for their home. It recommends colour combinations that are trendy and that will help their homes stand out," Amit Syngle, President-Sales, Marketing and Technology, Asian Paints Limited said.

'Varna Maalai' contains different shades and colour combinations showcased in rooms from the TV serials, including drawing room, dining room, bedroom, kitchen and pooja room.The book has 60 different colour combination options to help consumers make their choice.
Pongal, the harvest festival, falls on the second week of January every year and is one of the most celebrated ones in Tamil Nadu, for which people decorate their homes afresh.
Asian Paints has a turnover of Rs 127.15 billion and has presence in 17 countries. It has 23 paint manufacturing facilities across the world.