Astral Pipes Join Hands With Prabhas Starrer Saaho

/ -- Astral Pipes brings about yet another trendsetting in-film co-promotion with much awaited Saaho - the blockbuster Indian action thriller starring superstar Prabhas and Shraddha Kapoor. This mega-budget movie shot simultaneously in Hindi, Tamil and Telugu - will mark Prabhas' debut in Hindi and Shraddha Kapoor's debut in the South Indian cinema.

The film has been shot at multiple locations across India and abroad. Playing the character of a cop, Prabhas in the lead role will keep the audience guessing until the end. Prabhas has undergone rigorous training to play his character for shooting various action sequences. Saaho will have an action-packed ending, staying true to the film's genre. Several popular Bollywood actors including Neil Nitin Mukesh, Jackie Shroff, Chunky Panday, Mahesh Manjrekar and Mandira Bedi are a part of the film, slated to be released in Telugu, Malayalam, Hindi and Tamil languages on August 30. "Astral's brand mission is to maintain and grow a commanding presence in the minds of customers and to deliver promised values consistently. South India being an important market for Astral, the promotion across the mediums will help brand strengthen its presence," says Kairav Engineer, VP, Business Development Manager, Astral Pipes. In-film promotion with Saaho will be another benchmark as the film establishes good brand connect and the trade and plumber communities are excited about the release.

Brand Astral stands for innovation and for setting new trends in the piping industry. Bringing newer piping technologies and continuous innovation in products as well as in brand communications has been the focal point. With only few days for the release, Saaho is expected to set a new milestone for the Indian film industry.

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