In a bid to give Asian players more opportunities to make money out of sport at the initial phase of their careers, the Asian Tennis Federation (ATF) had recently announced the launch of the ATT, which will begin with back-to-back events at DLTA in New Delhi starting April 18.
A comparative study of the ATT events with ITF Futures, the lowest-tier events on professional Tour, reveals that even the first round loser in ATT tournaments is set to earn more.
"We want to help low-ranked players in all Asian nations. It has become so difficult to sustain in the highly competitive world of tennis. They can't make money unless they move to big tournaments and our Tour will serve as a springboard for them," Manpreet Kandhari, ATT Executive Director, told PTI.
"It's a win-win situation for the Asian players, who can't make money unless they move up in rankings," Kandhari added.
The title winner at USD 10000 ITF Future gets USD 1224 as prize purse and if a player wins two ATT events of USD 5000 each, he will earn USD 2050. He is earning USD 826 more.
It's a huge incentive for a player.
The winner at the USD 7000 ATT event will be given USD 1200 as prize money and an allowance of USD 125 makes it a total of USD 1325, which is USD 101 more than the USD 1224 given to the winner of ITF Futures event.
The ATT will also offer wild cards to the winners for the ITF Futures and ATP Challenger events. Also, five players will be chosen to travel with elite players in each IPTL team.
"There will be a lot of exposure for them. Imagine a young gun like Adil Kalyanpur travelling with a Novak Djokovic or a Serena Williams. It will be hugely inspirational for our and other Asian players," said another ATT official.
The ATT is set to organise close to 40 tournaments across Asian cities in the 2016 season and are bullish to take this number to 150 by 2020.
It has been learnt that many Asian tennis nations such as Nepal, Cambodia, Bhutan, Thailand and Vietnam have expressed interest and queried about ATT events.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
