In the week following the July 14 attack on the Riviera city's Promenade des Anglais boulevard, arrivals by air slumped 8.8 per cent compared to the same period in 2015, according to data from ForwardKeys which daily sifts more than 14 million air travel transactions.
The sector has been struggling for months, not least since the November 13 attacks in and around Paris which claimed 130 lives.
Flight reservations to France following the Nice attack were down 20 per cent.
France is the world's top tourist destination and the tourism sector accounts for around nine per cent of GDP.
France had hoped the Euro 2016 football championships would give tourism a shot in the arm -- but has been disappointed.
"Nice wiped out the Euro football effect, which went off well in security terms and polished France's image," said Frederic Valletoux, chairman of the Ile de France regional tourist authority, which covers the Paris region and its environs.
He says a consolation is that "French clients seem to be staying firm," even if Herve Becam, chairman of the main hoteliers' union Umih, noted that overall "the trend is not good".
The Cote d'Azur area around Nice, usually a major summer draw, saw hotel occupancy rates fall between five and 10 per cent through to latest figures running to last week.
And in Paris, Umih expects a fall of nearer 20 per cent, hitting restaurants as well as hotels.
Revenue per room for five-star Parisian establishments had been up nine per cent before the Nice attacks, but by July 28 was 45 per cent below the norm, says Umih's Prestige offshoot -- which adds that Chinese demand has been sorely affected.
"What is new is the disaffection of Chinese clients for Paris and France," noted Umih Prestige, saying that some business congresses scheduled for the second half of the year had been cancelled.
Prior to Nice, July had been looking strong but "the July 14 attack brusquely pushed us down five per cent," says Alain de Mendonca, chairman of travel firm Karavel-Promovacances, adding that "people are afraid to go to the airport, to take a plane."
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