Bajaj Finserv Launches #LoanFlexibleHai Campaign to Drive Awareness for its Flexi Personal Loan

/ -- Bajaj Finance Limited, the lending and investment arm of the Bajaj Finserv Group, launched its latest #LoanFlexibleHai campaign. Providing an instant connect with the customers through an engaging and interactive game, the #LoanFlexibleHai campaign aims to create awareness for the Bajaj Finserv Flexi Personal Loan.

Customers are encouraged to play the game and learn how a single, flexible loan can be of assistance during various life stages, through the campaign's 15-day window, from December 1st - 16th, 2019. Here, customers playing the game must scale the tiles indicating various life stages and, as they progress, encounter both expected and unexpected expenses. Tiles marked green are known expenses such as a wedding and travel whereas those marked red are emergencies, both known and unknown such as loss of employment or repairs. The third type of tile, blue in colour, represent prepayments made either through gains such as investment returns or bonuses.

The goal is to get to the top while encountering coloured tiles along the way. These change your loan particulars, indicated by the calculator and highlight how the Flexi Personal Loan can be of assistance through all of life's journeys.

For instance, after landing on a red tile, customers must tap the button that pops up to borrow from the sanctioned amount and stay afloat to progress further. This illustrates how the Flexi Personal Loan helps borrowers deal with such situations, while also indicating their EMIs.

About Bajaj Finserv Flexi Personal Loan
Unique Features of the Flexi Personal Loan
Collateral-free loan up to Rs. 25 lakh
Money in the bank account in just 24 hours
Flexible loan tenors, and no hidden charges
Minimal documentation and easy online application
Multiple withdrawals without filing fresh applications
Up to 45% lower EMI courtesy of interest-only EMIs
About Bajaj Finance Limited