Balmer Lawrie to double lubricant business in next five years

Diversified state-owned company Balmer Lawrie aims to double its lubricant business over the next five years, a top official has said.
The company is planning to double its market share of the estimated Rs 20,000 crore sector over the next five years from about two per cent now, Balmer Lawrie Chairman and Managing Director Viren Sinha said.
"The major focus would be on automotive retail business, which will drive growth and profitability and this will be done by leveraging and rapidly expanding the distribution network in focused markets and effective brand building," Sinha added.
The company said it had undertaken a comprehensive capacity modernisation and enhancement programme of its pan-India manufacturing facilities for producing 'Balmerol' brand of lubricants to double its revenue to Rs 400 crore.

The firm's R&D centre, also known as Application Research Laboratory (ARL) at Kolkata, is one-of-its-kind in eastern India and has been producing the Balmerol range of products with cutting edge technology in speciality lubricants.
Balmer Lawrie is engaged in steel barrels, speciality greases, lubricants, travel & vacations and logistics.