Bata India appoints Sandeep Kataria as Country Manager

Footwear major Bata India today said it has appointed former Chief Commercial Officer of Vodafone India, Sandeep Kataria, as Country Manager for the India sub-continent.
He will be reporting to Rajeev Gopalakrishnan, who has been elevated as President of Asia South, based in Singapore, Bata India said in a statement.
Kataria brings with him over two decades of experience in the consumer industry, being involved in brand management, sales and marketing, among others.
He has earlier held roles ranging from regional sales manager to Global Brand Director in Unilever and from Chief Marketing Officer to Chief Executive Officer in Yum! Brands.

"Sandeep will play a critical role in continuing to build Bata as a contemporary and stylish brand, keeping in mind the changing consumer trend in India and will drive the company to achieve the accelerated growth plan," Bata President, Asia South, Rajeev Gopalakrishnan said.