Beauty portal Purplle.Com to venture into omni-channel format

Online beauty and makeup retailer Purplle.Com is set to become omni-channel as it plans to open 5 stores in Mumbai this financial year, a senior executive said.
"We are looking to open five offline stores in Mumbai this year with an investment of about Rs 15 lakh per store," Manish Taneja, co-founder of Purplle told PTI here.
"We are also looking at opening kiosks in malls and other areas where we are unable to get a proper location," he added.
The company plans to sell its exclusively licenced products through these stores, and will also help the customers place orders in-store for home delivery based on their needs and requirements. It currently has 11-12 exclusive brands that sell on its website, and nearly 20 per cent of its sales comes through these.

Depending on how this pilot goes we are looking to scale up to other cities as well, Taneja added.
The company is currently well funded, but may look for additional capital after January, to help scale up its operations as it expects to break even by December this year, he further said.

Purplle has clocked approximately Rs 300 crore gross sales with no single brand contributing to more than 5 per cent of the total.
"According to search based data available through Google, over 1.7 crore individuals are looking for products to solve skin and beauty issues. This is a vast market that needs to be targeted," Taneja said.

Purplle.Com has a large assortment of products across 650 brands, 50,000 SKUs, and 300 beauty specific sellers who act like an extended business development arm enabled by a strong technology and data backbone.
The brand provides all warehousing and logistics services to sellers to ensure quality of products and delivery is maintained.